World HQ for Kyneton

Australian luxury skincare brand Rationale has announced plans for a new $6 million world headquarters at Kyneton’s eastern gateway, opening in 2020.
Envisioned by founder and director of Rationale, Richard Parker, the facility will serve as the epicentre of Rationale’s research, training, production, worldwide logistics and operations.
“The picturesque townships in the pristine Macedon Ranges are considered the go-to health and wellness destinations of Victoria, making Kyneton the obvious choice for our new home,” Parker said at the site yesterday morning.
The move is expected to deliver 103 jobs across highly and semi-skilled industry roles and is supported by a state government grant to support the growth of skilled employment and training in regional Victoria.
Internationally renowned garden and landscape designer Paul Bangay, from Denver, will enhance the 14,000sqm site which backs onto Kyneton Toyota at 187 High Street.
Macedon Ranges mayor, Cr Jennifer Anderson and Macedon MP Mary-Anne Thomas said it was an exciting opportunity for Victoria but particularly Kyneton and the district.
Rationale is presently based at Richmond, Victoria.

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